Vision & Mission

 


Our Vision

To be a Winning Industrial Leader Creating Superior Values for Business and Community.

Our Mission

To Win Markets and Stakeholders' Trust Through Industrial Competence and Mutual Prosperity.

Our Core Values

Honesty & Integrity – We believe that goodwill and a good reputation are integral to our business. We uphold honesty, integrity, professionalism and a high level of business ethics. We are prudent and fair in dealings with our stakeholders.

Customer & Excellence – We are diligent in understanding and fulfilling our customers’ needs. We strive to please our customers by ensuring excellence in quality and service. We listen to our customers and “go the extra mile” to satisfy them.

Innovation & Change – We are passionate about meaningful innovation. We are a learning organization. We learn from our experiences and global best practices, and we innovate to create leading local solutions leveraging world-class knowledge. We embrace positive change arising from innovation and our aspirations to grow our business.

Leadership & Prudence – We cultivate talent and leadership to create sound business solutions, to best meet our customer needs, and to develop markets, people and shareholder value. We do so by optimizing the use of funds, resources, materials and technologies. We build prudence and cost-effectiveness into our leadership culture and pass on the benefits to our customers.

Community & Prosperity – We believe in mutual prosperity. We aspire to thrive in business while bringing progress and prosperity to our own people and the communities where we operate. Our culture, our ideas, our practices, our environmental concern and our teamwork inspire us to create superior values for people and communities around us.